A Digital Marketer, Ecom Observer and Advocate.
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My Background
With six years of experience in digital marketing, I've excelled as a Senior Google Ads Strategist, steering numerous high-value campaigns for clients with ad budgets exceeding $1M. My proficiency lies in catalyzing the growth of online startups, consistently optimizing Return on Ad Spend (ROAS), and cultivating enduring client relationships that drive substantial sales expansion. I take pride in having successfully guided several small-to-mid online businesses into the coveted $1M club.
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Beyond my role in campaign management, I've been instrumental in team development, SOP creation, and overall quality assurance. This experience has equipped me with a deep understanding of what standardized operations entail and how to ensure the delivery of exceptional work.
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Google Ads Strategy
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Microsoft Ads Strategy
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SOP Development & Management
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Conversion Rate Optimization
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Ecom Store Management
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Client Relationship Management
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Team Development
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Paid Social Strategy
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Graphic Design
Bonjour/Hi,
Thank you for visiting my digital space!
I'm Ruyi Zhang, a seasoned Paid Search Strategist with a strong focus on driving e-commerce success.
This site serves as a glimpse into my professional journey, where I've honed my skills in creating effective ppc campaigns and ensuring top-notch quality standards through meticulous Google Ads SOPs.
About Me
When I'm not diving into the exciting world of digital marketing, you'll find me embracing my inner digital explorer and having a blast in the dynamic landscape of online marketing. My love for trying out new strategies and campaigns isn't confined to the professional space—it spills over into my personal interests too! I channel this enthusiasm into sharing insights on my blog.​
Beyond the pixels and campaigns, my off-duty adventures include cafe crawling for that perfect brew, exploring museums for a dose of inspiration, and unleashing my creativity through thrift shopping. Photography is not just a hobby but a passion that allows me to capture moments in a unique lens.​
And if that's not enough, I'm also a culinary adventurer who loves experimenting with fusion cuisines. I believe in the magic that happens when flavors from different worlds collide!​
Oh, did I mention? I'm not just juggling pixels and strategies – I'm also the proud captain of two online business ships. So, whether I'm weaving digital magic or indulging in my eclectic interests, fun and professionalism are always on the menu!😉