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My Background

With six years of experience in digital marketing, I've excelled as a Senior Google Ads Strategist, steering numerous high-value campaigns for clients with ad budgets exceeding $1M. My proficiency lies in catalyzing the growth of online startups, consistently optimizing Return on Ad Spend (ROAS), and cultivating enduring client relationships that drive substantial sales expansion. I take pride in having successfully guided several small-to-mid online businesses into the coveted $1M club.

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Beyond my role in campaign management, I've been instrumental in team development, SOP creation, and overall quality assurance. This experience has equipped me with a deep understanding of what standardized operations entail and how to ensure the delivery of exceptional work.

  • Google Ads Strategy

  • Microsoft Ads Strategy

  • SOP Development & Management

  • Conversion Rate Optimization

  • Ecom Store Management

  • Client Relationship Management

  • Team Development

  • Paid Social Strategy

  • Graphic Design

Bonjour/Hi,
Thank you for visiting my digital space!

I'm Ruyi Zhang, a seasoned Paid Search Strategist with a strong focus on driving e-commerce success.

This site serves as a glimpse into my professional journey, where I've honed my skills in creating effective ppc campaigns and ensuring top-notch quality standards through meticulous Google Ads SOPs.

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About Me

When I'm not diving into the exciting world of digital marketing, you'll find me embracing my inner digital explorer and having a blast in the dynamic landscape of online marketing. My love for trying out new strategies and campaigns isn't confined to the professional space—it spills over into my personal interests too! I channel this enthusiasm into sharing insights on my blog.​

 

Beyond the pixels and campaigns, my off-duty adventures include cafe crawling for that perfect brew, exploring museums for a dose of inspiration, and unleashing my creativity through thrift shopping. Photography is not just a hobby but a passion that allows me to capture moments in a unique lens.​

 

And if that's not enough, I'm also a culinary adventurer who loves experimenting with fusion cuisines. I believe in the magic that happens when flavors from different worlds collide!​

 

Oh, did I mention? I'm not just juggling pixels and strategies – I'm also the proud captain of two online business ships. So, whether I'm weaving digital magic or indulging in my eclectic interests, fun and professionalism are always on the menu!😉

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